Shaped by you – BBFC rebrand

The Chase Creative Consultants created a new brand based around the strategic positioning of ‘choosing well’. As well as a new logo and tagline, we updated the iconic age rating symbols, last updated in 2002, and the black cards (the thing before the film starts). To help create a visual language to help people choose well, we created a series of shapes based from the new symbols. They are to be playful and informative, helping reinforce what BBFC are all about - helping you view what’s right for you.

The BBFC was keen to show that they do not exist to tell people what they can and cannot do but that they are here to help people ‘view what’s right for you’. They were keen to highlight their collaborative and inclusive approach, consulting with over 10,000 UK citizens of all ages and backgrounds, to balance opinion and ultimately come up with age ratings that are ‘shaped by you’.
Starting by simplifying and modernising the iconic age rating symbols to work more effectively across multiple media platforms, they then became the basis for the new brand identity. Taking the simple shapes and animating them, incorporating them into photography and using them as components for illustrations, infographics and storytelling.
Photography Mat Wright
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