Design a repeated pattern that can be applied to tissue paper. It should be designed with a feminine feel so it can be put in places like flower shops or vintage boutiques.
I decided to break the brief slightly.
I looked at recycling and how the paper could talk to the user, using illustrations, humour and original copy. I used informal language to engage the attention of users and dissuade them from just throwing the paper away.
The paper design was selected by the client as 1 of 4 to be printed
and used as a stock paper.