When there are so many restrictions in place against advertising something, it can start working in your favour. Paddy power chose to talk about a different London with the poster above. Nike chose to celebrate sport in Londons’ around the world with their viral campaign.
Specifically not mentioning it can help Anyone wearing Nike trainers, drinking Pepsi and paying with a Mastercard gets special discount at Odbins, who have launched an ad campaign ‘not mentioning it’.
Another way of getting round the rules is to just get it all wrong…
All of this is ‘brand protection’ and to ‘protect official sponsors’. For example, the only chips allowed to be served at the Olympics are McDonalds own . In terms of beer, Heineken is the only branded beer to be served . All of this has spawned a running article on The Drum called The Fauxlympics [definitely worth a full look - 1,2, 3, 4, 5], where people are invited to send in fake olympic related adverts using the appropriate brand. Here are some of my favourites:
I just stumbled across a particularly fantastic collection of posters designed by Ron Guyatt.
With a lovely retro vibes and a striking style, I imagine my wall shall be filled with some of these posters soon.
Visit Ron Guyatt online or to buy some designs, have a look here.
A select few pieces from Tyler Stouts vast library of designs.
And saving my favourite for last
Film posters at their finest. Check out more of Tylers fantastic collection here
“swissted is an ongoing project by graphic designer mike joyce, owner of stereotype design in new york city. drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, and indie rock show flyers into international typographic style posters. each design is set in berthold akzidenz grotesk medium, all lowercase.” [source]
Here are a selection of some of my favourite of the posters. There are many, many more to be found on the site.
While it is starting to look like my job is to promote the film Prometheus, I have a totally legit design reason for this post! Check out these poster designs for the film. One of them is an official poster, the rest are fan made. Not too shabby if you ask me.
(The official one is the big face with a person standing in front of the light)
[Source 1, Source 2, Source 3]
Really interesting blog about type that i did find. I would love the poster. Does anyone have a spare $100 i could borrow? Definitely worth a read if you like type one little bit.
My top 20 films compiled into one poster.
Films (in no order):
Shaun of the Dead
The Italian Job
A Bridge Too Far
2001: A Space Odyssey
The Dark Knight
The Social Network
The Hurt Locker
Full Metal Jacket
The Science of Sleep
Really interesting image showing the progression of some type. There is a full article about a spiffing poster they did, give it a look [link]
I’ve had a few of this guys designs on my computer for a while and never knew who created them. Christ Thornley was featured in Computer Arts 183 which I finally got round to reading. Really love his style and thinking behind the designs, check him out. [Link]