Future Fables is an exhibition by BA Hons Textiles students in PR1 Gallery at UCLAN. I was briefed with creating an invite and gallery banner using the theme of Future & Past. To answer the brief, I created an image depicting a slum and a futuristic cityscape.
This is part of mine & Gary Whitworths D&AD Ted Baker Student Awards entry.
Look out for the full project after the D&AD Student Awards 2013 are announced.
When there are so many restrictions in place against advertising something, it can start working in your favour. Paddy power chose to talk about a different London with the poster above. Nike chose to celebrate sport in Londons’ around the world with their viral campaign.
Specifically not mentioning it can help Anyone wearing Nike trainers, drinking Pepsi and paying with a Mastercard gets special discount at Odbins, who have launched an ad campaign ‘not mentioning it’.
Another way of getting round the rules is to just get it all wrong…
All of this is ‘brand protection’ and to ‘protect official sponsors’. For example, the only chips allowed to be served at the Olympics are McDonalds own . In terms of beer, Heineken is the only branded beer to be served . All of this has spawned a running article on The Drum called The Fauxlympics [definitely worth a full look - 1,2, 3, 4, 5], where people are invited to send in fake olympic related adverts using the appropriate brand. Here are some of my favourites:
A nice piece of packaging with a solution for the classic ‘hand not fitting in the pringles tube’ dilemma. [Source]
I just stumbled across a particularly fantastic collection of posters designed by Ron Guyatt.
With a lovely retro vibes and a striking style, I imagine my wall shall be filled with some of these posters soon.
Visit Ron Guyatt online or to buy some designs, have a look here.
A select few pieces from Tyler Stouts vast library of designs.
And saving my favourite for last
Film posters at their finest. Check out more of Tylers fantastic collection here
“swissted is an ongoing project by graphic designer mike joyce, owner of stereotype design in new york city. drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, and indie rock show flyers into international typographic style posters. each design is set in berthold akzidenz grotesk medium, all lowercase.” [source]
Here are a selection of some of my favourite of the posters. There are many, many more to be found on the site.
While it is starting to look like my job is to promote the film Prometheus, I have a totally legit design reason for this post! Check out these poster designs for the film. One of them is an official poster, the rest are fan made. Not too shabby if you ask me.
(The official one is the big face with a person standing in front of the light)
[Source 1, Source 2, Source 3]
“As far back as 1840, OXO has been known to brighten spirits as well as aid strength and promote good health, even being sold in chemists and given to troops in World War I to boost moral. It seems however that these traditional uses for OXO have long been forgotten.
Through an alternative range of stock cubes I hope to revive OXO’s medicinal purposes and help raise a smile at the dinner table.
My overall solution is a ‘pun’ in itself, with each variety of stock cube featuring a particular genre of comedy; Slapstick, Surreal, Satire & Dark Humour.Contained within each box and printed on the foil are the faces of 12 comedians specific to those styles of comedy.
The copywriting on each box reflects the tone of voice specific to that genre of comedy giving a humorous twist on the traditional packaging format.”
A super solution by Stuart Mitchell which was just commended by The Roses Student Awards.