Future Fables

Future Fables is an exhibition by BA Hons Textiles students in PR1 Gallery at UCLAN. I was briefed with creating an invite and gallery banner using the theme of Future & Past. To answer the brief, I created an image depicting a slum and a futuristic cityscape.

FutureFables_2

FutureFables_1

Christmas Jumpers

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To promote the christmas jumper party for our design school, Andreas and I went about rounding up the tutors of various courses, putting them in christmas jumpers and photographing them. Andreas then tied it all together with some copy and we posted as many as possible around the building.

To lift the Christmas spirit and to strengthen the bond between the different creative departments in the Victoria building, we are inviting everyone to a Christmas jumper get together. But in order to make it relevant to all the students outside the graphic design course, we are just about to launch a poster campaign, featuring tutors from all the different departments dressed in Christmas jumpers.

The aim is to fit at least a hundred students and tutors in the close by pub, having a drink and a laugh together. Hopefully this will help us get to know other students from other departments better leading to more collaboration. Creativity is not a lonely journey.

@TheodorLinden

Graphic DesignAnimation Product Design Advertising & Interiors Fashion Games Design Contextual Studies

The Students

A successful and conversation starting project. The night itself was a great way to see off the year with a fantastic turn out.

The Bittersuite

…and the lights are out!

F1 Research WallFinal year is here. In the run up to Christmas, we have to complete a 1 module project (also known as our Personal Project). It doesn’t have to be about ourselves but we can completely chose what it is about. I am currently researching F1 and the proposed London Grand Prix (read more about that here). To start, I have been looking at f1 identity styles through the years and stumbled upon a vast database of race day programmes. Here are a few of my favourite.

Mixed programmesSpa programmesNurburgring ProgrammesMonaco Programmes

The Advertising Olympics

When there are so many restrictions in place against advertising something, it can start working in your favour. Paddy power chose to talk about a different London with the poster above. Nike chose to celebrate sport in Londons’ around the world with their viral campaign.

Specifically not mentioning it can help Anyone wearing Nike trainers, drinking Pepsi and paying with a Mastercard gets special discount at Odbins, who have launched an ad campaign ‘not mentioning it’.

Another way of getting round the rules is to just get it all wrong…

All of this is ‘brand protection’ and to ‘protect official sponsors’. For example, the only chips allowed to be served at the Olympics are McDonalds own [1]. In terms of beer, Heineken is the only branded beer to be served [2]. All of this has spawned a running article on The Drum called The Fauxlympics [definitely worth a full look – 1,2, 3, 4, 5], where people are invited to send in fake olympic related adverts using the appropriate brand. Here are some of my favourites:

Specsavers

The flag for South Korea was mistakenly displayed at a women’s football match between North Korea and Colombia.

The ad has been booked into the sport and Olympic supplements of the following papers today (27 July): Metro, The Sun, the Daily Mail, Daily Star, The Daily Telegraph, The Times, Daily Mirror, The Independent, I, The Guardian and the Daily Express.

Part of the success of this campaign is the instantaneous response from the Specsavers creative team to see an opportunity and get it printed in nationwide paper the next day. The ‘campaign’ has been seen once before when England met Ukraine at the Euros.

[Source]