Design of 2013

In 2013 there was plenty of amazing design like David Pearson – Nineteen Eighty-Four Cover and SagmeisterWalsh – Function Engineering. It is impossible to just pick one definite favourite but, for the purpose of a blog post, I decided to pick The Independent re-design as my Design of 2013.

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The bold redesign is a clean and stylistic look at newspaper design. With the new logotype sprawled down the side creates an instant impact, especially compared to the previous (and by no means worst) design.
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The changes themselves are less a redesign and more a complete overhaul, thanks in part to the new set of typefaces designed by Henrik Kubel of A2/SW/HK and A2-Type, that are worked through the newspaper. Designing from the type up has meant that the way each page works has been rethought, restructured, and, in particular, de-cluttered and simplified.
[Creative Review 07/11/13]

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The paper’s new design, its third since 2010, took three months – and Willey worked closely with head of creative Dan Barber and Stephen Petch, art director of the Sunday New Review. According to editor Amol Rajan, the aim was to recreate the ‘classic with a twist’ design of its 1986 launch, and radiate “the feeling of a broadsheet in compact form.”

While The Independent retains its compact format, a fresh editorial strategy informed the redesign. Willey says that stories are now mainly short news-in-briefs or longer features, with less mid-length content. This enabled the team to contrast the story lengths, creating more clean space on each page.

Nowhere is this more prominent than on the front page, where the new masthead placement is intended to allow the lead image and headline room for impact. However, the new layout presents a common editorial design challenge: by positioning the picture story directly above the lead story, there is a danger the two could be perceived as connected, placing increased pressure on the main headline to create the necessary visual hierarchy.
[Computer Arts Issue 222]

And now for a selection of my favourite spreads/shots of the design.Independent_008_850Independent_018_850Independent_045_850Independent_047_850Independent_057_850Independent_058_850Independent_073_850Independent_071_850Independent_082_850Independent_083_850img_4402_0img_4403_0img_4412_0img_4420_0img_4425_0img_4427_0img_4431_0img_4432_0img_4430_0img_4429_0

Designed by Matt Willey and the in-house team at The Independent

Ted Baker – Italy

For the D&AD Student Awards 2013 Ted Baker Brief, Gary Whitworth & I chose to take Ted Baker to Italy.

We decided to take Ted Baker over to Italy by bringing together the country’s rich heritage of art and Ted Baker’s humour and styling to engage potential consumers.

The concept revolves around creating a Ted Baker Renaissance. With the idea of placing contemporary English clothing in classic Italian art and the humorous juxtaposition with which it creates.

The project is to be exhibited at New Blood from 2nd – 4th June.

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For the full project, head over to the project page on my website

Preston Graphic Design Degree Show

Friday 14th June was the private view for the Preston Degree Show. After days, weeks and months of preparation, the night finally came. It was a great turnout and a great night, I hope everyone who came enjoyed themselves. The show was up for a week before being taken down and prepared for D&AD New Blood (2nd-4th July) & our Manchester show at 2022NQ (5th july).

Here are some snaps of the night.

Andy

Andreas looking slick

Gary talking about his work

Gary Whitworths Work
A selection of work from Gary Whitworth

Monday Night Film Club
Some of the posters from Monday Night Film Club. Mine can be found fully here

Michael Kirkpatrick
A selection of work from Michael Kirkpatrick

Ric Bixter
One of my boards at the show and a part of my F1 project, more can be seen here

Jess Kumah
A Selection of work from Jessica Kumah

Francesca De Giorgio
A Selection of work from Francesca De Giorgio

Aftershow Party
The Aftershow Party in full swing.