For the D&AD Student Awards 2013 Ted Baker Brief, Gary Whitworth & I chose to take Ted Baker to Italy.
We decided to take Ted Baker over to Italy by bringing together the country’s rich heritage of art and Ted Baker’s humour and styling to engage potential consumers.
The concept revolves around creating a Ted Baker Renaissance. With the idea of placing contemporary English clothing in classic Italian art and the humorous juxtaposition with which it creates.
The project is to be exhibited at New Blood from 2nd – 4th June.
For the full project, head over to the project page on my website
Friday 14th June was the private view for the Preston Degree Show. After days, weeks and months of preparation, the night finally came. It was a great turnout and a great night, I hope everyone who came enjoyed themselves. The show was up for a week before being taken down and prepared for D&AD New Blood (2nd-4th July) & our Manchester show at 2022NQ (5th july).
Here are some snaps of the night.
A selection of work from Gary Whitworth
Some of the posters from Monday Night Film Club. Mine can be found fully here
A selection of work from Michael Kirkpatrick
One of my boards at the show and a part of my F1 project, more can be seen here
A Selection of work from Jessica Kumah
A Selection of work from Francesca De Giorgio
The Aftershow Party in full swing.
Future Fables is an exhibition by BA Hons Textiles students in PR1 Gallery at UCLAN. I was briefed with creating an invite and gallery banner using the theme of Future & Past. To answer the brief, I created an image depicting a slum and a futuristic cityscape.
This is part of mine & Gary Whitworths D&AD Ted Baker Student Awards entry.
Look out for the full project after the D&AD Student Awards 2013 are announced.
To promote the christmas jumper party for our design school, Andreas and I went about rounding up the tutors of various courses, putting them in christmas jumpers and photographing them. Andreas then tied it all together with some copy and we posted as many as possible around the building.
To lift the Christmas spirit and to strengthen the bond between the different creative departments in the Victoria building, we are inviting everyone to a Christmas jumper get together. But in order to make it relevant to all the students outside the graphic design course, we are just about to launch a poster campaign, featuring tutors from all the different departments dressed in Christmas jumpers.
The aim is to fit at least a hundred students and tutors in the close by pub, having a drink and a laugh together. Hopefully this will help us get to know other students from other departments better leading to more collaboration. Creativity is not a lonely journey.
A successful and conversation starting project. The night itself was a great way to see off the year with a fantastic turn out.
When there are so many restrictions in place against advertising something, it can start working in your favour. Paddy power chose to talk about a different London with the poster above. Nike chose to celebrate sport in Londons’ around the world with their viral campaign.
Specifically not mentioning it can help Anyone wearing Nike trainers, drinking Pepsi and paying with a Mastercard gets special discount at Odbins, who have launched an ad campaign ‘not mentioning it’.
Another way of getting round the rules is to just get it all wrong…
All of this is ‘brand protection’ and to ‘protect official sponsors’. For example, the only chips allowed to be served at the Olympics are McDonalds own . In terms of beer, Heineken is the only branded beer to be served . All of this has spawned a running article on The Drum called The Fauxlympics [definitely worth a full look – 1,2, 3, 4, 5], where people are invited to send in fake olympic related adverts using the appropriate brand. Here are some of my favourites:
The flag for South Korea was mistakenly displayed at a women’s football match between North Korea and Colombia.
The ad has been booked into the sport and Olympic supplements of the following papers today (27 July): Metro, The Sun, the Daily Mail, Daily Star, The Daily Telegraph, The Times, Daily Mirror, The Independent, I, The Guardian and the Daily Express.
Part of the success of this campaign is the instantaneous response from the Specsavers creative team to see an opportunity and get it printed in nationwide paper the next day. The ‘campaign’ has been seen once before when England met Ukraine at the Euros.
A nice piece of packaging with a solution for the classic ‘hand not fitting in the pringles tube’ dilemma. [Source]