This is part of mine & Gary Whitworths D&AD Ted Baker Student Awards entry.
Look out for the full project after the D&AD Student Awards 2013 are announced.

This will certainly be added to my research into film posters for my Honors project at university.

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To promote the christmas jumper party for our design school, Andreas and I went about rounding up the tutors of various courses, putting them in christmas jumpers and photographing them. Andreas then tied it all together with some copy and we posted as many as possible around the building.

To lift the Christmas spirit and to strengthen the bond between the different creative departments in the Victoria building, we are inviting everyone to a Christmas jumper get together. But in order to make it relevant to all the students outside the graphic design course, we are just about to launch a poster campaign, featuring tutors from all the different departments dressed in Christmas jumpers.

The aim is to fit at least a hundred students and tutors in the close by pub, having a drink and a laugh together. Hopefully this will help us get to know other students from other departments better leading to more collaboration. Creativity is not a lonely journey.

@TheodorLinden

A successful and conversation starting project. The night itself was a great way to see off the year with a fantastic turn out.

When there are so many restrictions in place against advertising something, it can start working in your favour. Paddy power chose to talk about a different London with the poster above. Nike chose to celebrate sport in Londons’ around the world with their viral campaign.

Specifically not mentioning it can help Anyone wearing Nike trainers, drinking Pepsi and paying with a Mastercard gets special discount at Odbins, who have launched an ad campaign ‘not mentioning it’.

Another way of getting round the rules is to just get it all wrong…

All of this is ‘brand protection’ and to ‘protect official sponsors’. For example, the only chips allowed to be served at the Olympics are McDonalds own [1]. In terms of beer, Heineken is the only branded beer to be served [2]. All of this has spawned a running article on The Drum called The Fauxlympics [definitely worth a full look - 1,2, 3, 4, 5], where people are invited to send in fake olympic related adverts using the appropriate brand. Here are some of my favourites:

The flag for South Korea was mistakenly displayed at a women’s football match between North Korea and Colombia.

The ad has been booked into the sport and Olympic supplements of the following papers today (27 July): Metro, The Sun, the Daily Mail, Daily Star, The Daily Telegraph, The Times, Daily Mirror, The Independent, I, The Guardian and the Daily Express.

Part of the success of this campaign is the instantaneous response from the Specsavers creative team to see an opportunity and get it printed in nationwide paper the next day. The ‘campaign’ has been seen once before when England met Ukraine at the Euros.

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A nice piece of packaging with a solution for the classic ‘hand not fitting in the pringles tube’ dilemma. [Source]

With a lovely retro vibes and a striking style, I imagine my wall shall be filled with some of these posters soon.

Visit Ron Guyatt online or to buy some designs, have a look here.

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A bus stop in Liverpool.