Final year is here. In the run up to Christmas, we have to complete a 1 module project (also known as our Personal Project). It doesn’t have to be about ourselves but we can completely chose what it is about. I am currently researching F1 and the proposed London Grand Prix (read more about that here). To start, I have been looking at f1 identity styles through the years and stumbled upon a vast database of race day programmes. Here are a few of my favourite.Read More
When there are so many restrictions in place against advertising something, it can start working in your favour. Paddy power chose to talk about a different London with the poster above. Nike chose to celebrate sport in Londons’ around the world with their viral campaign.
Specifically not mentioning it can help Anyone wearing Nike trainers, drinking Pepsi and paying with a Mastercard gets special discount at Odbins, who have launched an ad campaign ‘not mentioning it’.
Another way of getting round the rules is to just get it all wrong…
All of this is ‘brand protection’ and to ‘protect official sponsors’. For example, the only chips allowed to be served at the Olympics are McDonalds own . In terms of beer, Heineken is the only branded beer to be served . All of this has spawned a running article on The Drum called The Fauxlympics [definitely worth a full look - 1,2, 3, 4, 5], where people are invited to send in fake olympic related adverts using the appropriate brand. Here are some of my favourites:
The flag for South Korea was mistakenly displayed at a women’s football match between North Korea and Colombia.
The ad has been booked into the sport and Olympic supplements of the following papers today (27 July): Metro, The Sun, the Daily Mail, Daily Star, The Daily Telegraph, The Times, Daily Mirror, The Independent, I, The Guardian and the Daily Express.
Part of the success of this campaign is the instantaneous response from the Specsavers creative team to see an opportunity and get it printed in nationwide paper the next day. The ‘campaign’ has been seen once before when England met Ukraine at the Euros.
A possible handbook given to employees of Valve easing them into their new job. While I’m not sure if this is genuine or not, it sure is well designed with humor and nice illustrations and it describes an awesome sounding place of work.
I’m sure they need some graphic designers so I’ll be applying for a job and no doubt planning my move over there any day now!
“swissted is an ongoing project by graphic designer mike joyce, owner of stereotype design in new york city. drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, and indie rock show flyers into international typographic style posters. each design is set in berthold akzidenz grotesk medium, all lowercase.” [source]
Here are a selection of some of my favourite of the posters. There are many, many more to be found on the site.
[This is a] masterful piece of work from Jeff Desom who has used Adobe Photoshop and After Effects to craft a 3D model of the apartment complexes in Rear Window and has the film play out in real time as if the viewer was peering into the apartments involved in this classic story.
The video itself is actually a 20-minute video installation and presents the entire film within that time without speeding up any footage at all. Desom explains, “I dissected all of Hitchcock’s Rear Window and stiched it back together in After Effects. I stabilized all the shots with camera movement in them. Since everything was filmed from pretty much the same angle I was able to match them into a single panoramic view of the entire backyard without any greater distortions. The order of events stays true to the movie’s plot.”
Caroline’s double exposure approach offers the viewer two levels on which to examine the photograph. There’s the conundrum of trying to separate the two figures and finding a way to see both faces, plus there’s the deeper exploration of their personalities. Of course, a photograph can’t really capture much more than shape and form, but the choice of clothes, hair styles and even expression all create reactions within the viewer.