“Stop being who you want to be and be who you are.”

The first Manchester D&AD lecture (just for Manchester) was last night and I was lucky enough to attend the captivating talk from Greg Quinton, Creative Partner, The Partners. The talk, entitled ‘A String of Pearls’ was an interesting insight into how the company works, what they believe and what they have done. The ‘string of pearls’ consisted of 10 points:

No1. Have a totally unreachable goal
No2. Keep it simple
No3. Less (strategy) is more
No4. Don’t be cool
No5. Fail
No6. Make a difference
No7. Love good clients
No8. Work damn hard
No9. Change
No10. Create the future

It creates an interesting ist of guides to design even without going into the details which I think only Greg could do justice given a pint and an hour and a half. There were a slew of soundbites that could be taken from the talk but my favourite would probably be ‘The packaging is fine but – we want to do more than that’. I think that completely sums up The Partners. They don’t just settle for good, it needs to be perfect.

This was the first in a series of D&AD North lectures, the next being ‘Two World Collide’ – 05/11 (more information to come)