Ted Baker – Italy

For the D&AD Student Awards 2013 Ted Baker Brief, Gary Whitworth & I chose to take Ted Baker to Italy.

We decided to take Ted Baker over to Italy by bringing together the country’s rich heritage of art and Ted Baker’s humour and styling to engage potential consumers.

The concept revolves around creating a Ted Baker Renaissance. With the idea of placing contemporary English clothing in classic Italian art and the humorous juxtaposition with which it creates.

The project is to be exhibited at New Blood from 2nd – 4th June.

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For the full project, head over to the project page on my website

Laughing Stock

“As far back as 1840, OXO has been known to brighten spirits as well as aid strength and promote good health, even being sold in chemists and given to troops in World War I to boost moral. It seems however that these traditional uses for OXO have long been forgotten.

Through an alternative range of stock cubes I hope to revive OXO’s medicinal purposes and help raise a smile at the dinner table.

My overall solution is a ‘pun’ in itself, with each variety of stock cube featuring a particular genre of comedy; Slapstick, Surreal, Satire & Dark Humour.Contained within each box and printed on the foil are the faces of 12 comedians specific to those styles of comedy.

The copywriting on each box reflects the tone of voice specific to that genre of comedy giving a humorous twist on the traditional packaging format.”

A super solution by Stuart Mitchell which was just commended by The Roses Student Awards.

[Originally from]