…and the lights are out!

F1 Research WallFinal year is here. In the run up to Christmas, we have to complete a 1 module project (also known as our Personal Project). It doesn’t have to be about ourselves but we can completely chose what it is about. I am currently researching F1 and the proposed London Grand Prix (read more about that here). To start, I have been looking at f1 identity styles through the years and stumbled upon a vast database of race day programmes. Here are a few of my favourite.

Mixed programmesSpa programmesNurburgring ProgrammesMonaco Programmes

The Advertising Olympics

When there are so many restrictions in place against advertising something, it can start working in your favour. Paddy power chose to talk about a different London with the poster above. Nike chose to celebrate sport in Londons’ around the world with their viral campaign.

Specifically not mentioning it can help Anyone wearing Nike trainers, drinking Pepsi and paying with a Mastercard gets special discount at Odbins, who have launched an ad campaign ‘not mentioning it’.

Another way of getting round the rules is to just get it all wrong…

All of this is ‘brand protection’ and to ‘protect official sponsors’. For example, the only chips allowed to be served at the Olympics are McDonalds own [1]. In terms of beer, Heineken is the only branded beer to be served [2]. All of this has spawned a running article on The Drum called The Fauxlympics [definitely worth a full look – 1,2, 3, 4, 5], where people are invited to send in fake olympic related adverts using the appropriate brand. Here are some of my favourites:

Swissted

“swissted is an ongoing project by graphic designer mike joyce, owner of stereotype design in new york city. drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, and indie rock show flyers into international typographic style posters. each design is set in berthold akzidenz grotesk medium, all lowercase.” [source]

Here are a selection of some of my favourite of the posters. There are many, many more to be found on the site.

 

[swissted website]