Ted Baker – Italy

For the D&AD Student Awards 2013 Ted Baker Brief, Gary Whitworth & I chose to take Ted Baker to Italy.

We decided to take Ted Baker over to Italy by bringing together the country’s rich heritage of art and Ted Baker’s humour and styling to engage potential consumers.

The concept revolves around creating a Ted Baker Renaissance. With the idea of placing contemporary English clothing in classic Italian art and the humorous juxtaposition with which it creates.

The project is to be exhibited at New Blood from 2nd – 4th June.

01A AdSONY DSC01C AdTed Baker

For the full project, head over to the project page on my website

The Advertising Olympics

When there are so many restrictions in place against advertising something, it can start working in your favour. Paddy power chose to talk about a different London with the poster above. Nike chose to celebrate sport in Londons’ around the world with their viral campaign.

Specifically not mentioning it can help Anyone wearing Nike trainers, drinking Pepsi and paying with a Mastercard gets special discount at Odbins, who have launched an ad campaign ‘not mentioning it’.

Another way of getting round the rules is to just get it all wrong…

All of this is ‘brand protection’ and to ‘protect official sponsors’. For example, the only chips allowed to be served at the Olympics are McDonalds own [1]. In terms of beer, Heineken is the only branded beer to be served [2]. All of this has spawned a running article on The Drum called The Fauxlympics [definitely worth a full look – 1,2, 3, 4, 5], where people are invited to send in fake olympic related adverts using the appropriate brand. Here are some of my favourites:

Swissted

“swissted is an ongoing project by graphic designer mike joyce, owner of stereotype design in new york city. drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, and indie rock show flyers into international typographic style posters. each design is set in berthold akzidenz grotesk medium, all lowercase.” [source]

Here are a selection of some of my favourite of the posters. There are many, many more to be found on the site.

 

[swissted website]

5 Amazing Adverts

5 of the 10 videos from TED’s advert contest. The brief was to create an advert people would want to share with their friends. Apparently I find these five the videos that best suit the brief but do check out the others as they are pretty good.


“Batelco, illustrates the stream of consciousness of a boy.”


“Areas of the UK, France, Brazil and India get a fresh coat of paint in this high-speed video.”


“A man moves into a shack, creates a home and turns his neighbors into friends in this 9-minute film.” (You will not notice it is 9 mins long)


“Dramatic animated video explores the potential future for a girl at the age of 12 who lives in poverty vs. who does not.”


“This video outlines the successful treatment of HIV/AIDS virus with anti-retroviral (ARV) medication by telling the story in reverse.”

[Found on Mashable]