Ted Baker – Italy

For the D&AD Student Awards 2013 Ted Baker Brief, Gary Whitworth & I chose to take Ted Baker to Italy.

We decided to take Ted Baker over to Italy by bringing together the country’s rich heritage of art and Ted Baker’s humour and styling to engage potential consumers.

The concept revolves around creating a Ted Baker Renaissance. With the idea of placing contemporary English clothing in classic Italian art and the humorous juxtaposition with which it creates.

The project is to be exhibited at New Blood from 2nd – 4th June.

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For the full project, head over to the project page on my website

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