Specsavers
The flag for South Korea was mistakenly displayed at a women’s football match between North Korea and Colombia.
The ad has been booked into the sport and Olympic supplements of the following papers today (27 July): Metro, The Sun, the Daily Mail, Daily Star, The Daily Telegraph, The Times, Daily Mirror, The Independent, I, The Guardian and the Daily Express.
Part of the success of this campaign is the instantaneous response from the Specsavers creative team to see an opportunity and get it printed in nationwide paper the next day. The ‘campaign’ has been seen once before when England met Ukraine at the Euros.
[Source]