“Stop being who you want to be and be who you are.”

The first Manchester D&AD lecture (just for Manchester) was last night and I was lucky enough to attend the captivating talk from Greg Quinton, Creative Partner, The Partners. The talk, entitled ‘A String of Pearls’ was an interesting insight into how the company works, what they believe and what they have done. The ‘string of pearls’ consisted of 10 points:

No1. Have a totally unreachable goal
No2. Keep it simple
No3. Less (strategy) is more
No4. Don’t be cool
No5. Fail
No6. Make a difference
No7. Love good clients
No8. Work damn hard
No9. Change
No10. Create the future

It creates an interesting ist of guides to design even without going into the details which I think only Greg could do justice given a pint and an hour and a half. There were a slew of soundbites that could be taken from the talk but my favourite would probably be ‘The packaging is fine but – we want to do more than that’. I think that completely sums up The Partners. They don’t just settle for good, it needs to be perfect.

This was the first in a series of D&AD North lectures, the next being ‘Two World Collide’ – 05/11 (more information to come)

5 Amazing Adverts

5 of the 10 videos from TED’s advert contest. The brief was to create an advert people would want to share with their friends. Apparently I find these five the videos that best suit the brief but do check out the others as they are pretty good.

“Batelco, illustrates the stream of consciousness of a boy.”

“Areas of the UK, France, Brazil and India get a fresh coat of paint in this high-speed video.”

“A man moves into a shack, creates a home and turns his neighbors into friends in this 9-minute film.” (You will not notice it is 9 mins long)

“Dramatic animated video explores the potential future for a girl at the age of 12 who lives in poverty vs. who does not.”

“This video outlines the successful treatment of HIV/AIDS virus with anti-retroviral (ARV) medication by telling the story in reverse.”

[Found on Mashable]